Why exhibit?

Firmly established as Europe’s must attend event for outdoor testing and demonstrations in all lighting conditions as well as indoor showcasing of highways products, Traffex Seeing is believing (formerly Highways SIB) will provide you with the perfect environment to do just that.


The show offers its audience of local authorities, highway engineers, consultants and contractors (your clients and prospects) the chance to genuinely see and engage in demonstrations of your products outside in real working environments – at the UK’s largest privately owned test track facility. The ‘dynamic’ track plots (approx. 10m x 10m) are positioned within dedicated ‘zones’ along a working two-way street complete with zebra crossings and drop-off/collection points. Offering you the chance of full-scale, live working demos of what your products can achieve is what Traffex Seeing is believing is all about! Regular transportation is provided to take your clients and prospects from the exhibition hall to the track and regular timetabled demos will be advertised.

The five zones for 2018 will be: Maintenance matters, Making our mark, Safety in action, Signage solutions and A smarter network.

New for 2018 will be the ‘static’ display area adjacent to the exhibition hall – with smaller plots (approx. 5m x 5m) this is a great vantage point to showcase your.

There’s also a fantastic opportunity to showcase relevant products and services in our fully marked motorway area.

New for 2018 will be the Crash demonstration zone – watch this space for more details! If you would like your products to feature within this area, opportunities are limited – please contact Steve or Robert below for details.


In addition, the Traffex Seeing is believing indoor exhibition provides an environment where ever-increasing demands for cost reductions and efficiencies can be investigated and sourced, and your sales and marketing objectives achieved.

The spacious, modern and fully-equipped hall also offers you the chance to showcase your latest products as well as catch up with other industry trends and developments through our ‘integrated’ conference programme – consisting of specialised workshops and roundtable discussions. These sessions will be free for all visitors to attend, ensuring a regular flow of visitor traffic throughout the event.

Traffex Seeing is believing is brought to you by Brintex Events which is part of the Hemming Group, the publisher of Highways and Smart Highways.

For more information on what Traffex Seeing is believing can offer you contact:
(A-M) Steve Cobb 0n +44 (0)20 7973 4683 email s.cobb@hgluk.com
(N-Z) Robert Gouge on +44 (0)1732 448715 email r.gouge@hgluk.com






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